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"A 21st century marketing success story"
The New York Times
"Dumbest move ever"
Fox Business
The world flipped out.
Then came the reveal... Lights. Camera. Burger!
Brands and celebs added fuel to our flip.
We threw a VIb launch event and invited tastemakers to try the burger.
42.5 billion earned impressions, $113 million earned media, +400% burger sales in first month, 4 shiny new awards, and 1 room full of happy clients