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This was all about lighting the fuse of revolution.
Creative messaging sought to illuminate how “Control is an illusion.”
We plastered our anti-establishment message on the front doors of age-old establishments
We infiltrated political and convention news
And created custom content that unveiled the sources of control that surround us
An experiential NYC pop-up immersed fans into our world, and armed them with the tech tools to fight
During a live Q&A with the cast, we 'hacked' the social live stream and democratized online pre-linear access to the S2 premiere
The campaign successfully galvanized a generation and incited a frenzy of resistance. A rally against being pwned by those in power.