https://www.nataliepidding.com/work daily 0.75 2015-08-25 https://www.nataliepidding.com/ihob daily 0.75 2019-07-15 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562270567199-B3GG7NNJL297IC1ZQ59I/LDN-L-IHOP-0604-2.jpg Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562267125142-63R4BEM8D6JJSK4T7ER9/pixel.png Flip A Burger, Flip The Script - "A 21st century marketing success story" The New York Times https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562267125142-63R4BEM8D6JJSK4T7ER9/pixel.png Flip A Burger, Flip The Script - "Dumbest move ever" Fox Business https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562262487411-30UHIP5CDQBZHXXM6NOY/IHOBTWEET.jpg Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265768203-2IVNBPO6WBWL7YACEGKT/AR-306069813.jpg%26MaxW%3D1200%26Q%3D66.jpg Flip A Burger, Flip The Script - The world flipped out. https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265240668-ASPISVF1IIKO7MHZB6GG/IHOB_News-Forbes-2.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265240795-S3WEBNXJ5Q2CENKJVSLH/IHOB_News-Today-2-1.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562266993909-O4K0U2F5FJDW4FVON1Y6/pixel.png Flip A Burger, Flip The Script - "A 21st century marketing success story" The New York Times https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562261510124-5OIEAR558MPER3955AWM/pancakes+pancakes+pancakes.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265240478-USRTSLB1ARMWXUXY23OQ/IHOB_News-Huff-2.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265240370-D403DNOJN75JIE2I861K/IHOB_News-Vice-2.png Flip A Burger, Flip The Script - Then came the reveal... Lights. Camera. Burger! https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265579804-1QNCK6C73JFHR917WHZY/16952879_G.jpg Flip A Burger, Flip The Script - Brands and celebs added fuel to our flip. https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265902453-I5TM9XROXTEYEQV1CHXK/35238209_432812570520624_7735235777973452800_n.jpg Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265967506-HTDN1ZHZ5QFPXKV35Z2W/Screen-Shot-2018-06-12-at-12.04.39-768x317.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265972151-7WXRNATY8YQ4QN5WPGMB/Screen+Shot+2018-06-11+at+11.13.46+AM.png Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562265980058-OGFFJ18GULKVV90O9XJ0/7ff1a11166145cc8314cc70059a21465.jpg Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562266399207-FVBUFXDL4M33L8DBUV3B/Christine-Teigen-IHOB-IHOP-Tweet.jpg Flip A Burger, Flip The Script - We threw a VIb launch event and invited tastemakers to try the burger. https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562266731184-V7H0YV14NXFC5KMCEAUP/IHOP2.jpg Flip A Burger, Flip The Script https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452551626719-26WT051XE0P7BCTO5H01/square-white.jpg Flip A Burger, Flip The Script - This is the caption title. https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562267538116-Y3WLZ1PS6INIY07C7552/4D28C04D00000578-5835843-image-a-5_1528820878079.jpg Flip A Burger, Flip The Script - 42.5 billion earned impressions, $113 million earned media, +400% burger sales in first month, 4 shiny new awards, and 1 room full of happy clients https://www.nataliepidding.com/tiktok daily 0.75 2019-09-09 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562871211042-WVL8VG47W5SEDV1G2X4J/tiktok-app-phone-addiction.jpg TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219135221-VV5OOBJ1S26YLX2Z237L/tt1.png TikTok BOOM - Introducing #WrapBattle Noun 1. A challenge born on TikTok whereby the user proves how many presents they can wrap in 15 seconds… along to an iconic rap track, of course. 2. TO be confused with rap battle… https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219289055-1H6C6JX7NKBTGRW6P4GP/pixel.png TikTok BOOM - ROUND 1: THE CHALLENGE - We recruited rap-world royalty to ignite hype and drive downloads to watch the battle in-app https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219671851-RA2RXI0501W8NRGASTGW/pixel.png TikTok BOOM - ROUND 1 - THE CHALLENGE. We recruited rap-world royalty to build hype and drive downloads to watch them battle live on TikTok …and intentionally forewent clarifying ‘wrap’ battle (not rap battle) https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563222238006-4DBBRW35PW7GUQJL1Y1X/cardi.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563222238717-JJ5D522Z5SUHN051GEYN/offset.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563220760621-TYOP70ODUXSJRZ8UALY5/tt2.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563220758662-VJ0ZYIGSDVHBED1LXGD0/tt3.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219671851-RA2RXI0501W8NRGASTGW/pixel.png TikTok BOOM - ROUND 2 - THE BATTLE. People flocked to TikTok for what they thought would be the rap battle of the century https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563301681978-474O8RJ1ESQKG6MQSQ2G/cardi2.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563300221933-PXUPW94EZ1FGNOMCRVL6/cari.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219671851-RA2RXI0501W8NRGASTGW/pixel.png TikTok BOOM - ROUND 3 - THE FREE-FOR-ALL. More celeb rappers became wrappers and TikTokers jumped on to instigate, duplicate and iterate on the #WrapBattle trend https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563302636796-W7QU7TLBV7OJ1XZ9C01H/awkwafina.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563304175494-HP4JXD3TKGY9C98DQ8X2/Untitled.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563303120804-SX78IUQBZRPPISH9HFU8/IMG_0067.jpg TikTok BOOM - Our #WrapBattle stunt reverberated throughout the rap world …inspiring real-world rumors and rap battles in culture https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563304402930-NKEY26YI1LPGZGWTBV7Q/Untitled+2.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563304485892-CL5Y5AQ2RITLNCTKBUZ6/Untitled+3.png TikTok BOOM https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219671851-RA2RXI0501W8NRGASTGW/pixel.png TikTok BOOM - A TIKTOK BOOM FOR THE AGES. 11.6K earned tweets, 39.2MM earned social impressions, 200+ earned press mentions, 39.4MM #WrapBattle video views, and 60K+ #WrapBattle TikTok UGC creations https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1563219671851-RA2RXI0501W8NRGASTGW/pixel.png TikTok BOOM - ...and that's a wrap! https://www.nataliepidding.com/mrrobot daily 0.75 2019-08-07 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562869526696-GPKN7P9WMELZD0H7DISC/mr-robot-hacker-terms.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565211584086-N3EJOM2846B517IV0SPK/pixel.png Shft_Ctrl - This was all about lighting the fuse of revolution. Creative messaging sought to illuminate how “Control is an illusion.” https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565211553484-NAR0AG86363R969XCX8G/facebook_event_1010556732397623.jpg Shft_Ctrl - We plastered our anti-establishment message on the front doors of age-old establishments https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565211553676-CEZ8YI9PVMIFLRE53R2M/Giant+mr+robot+season+2+billboard.jpg Shft_Ctrl - We infiltrated political and convention news https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565212256746-S79SVL8X8L2RUBAPP1Y6/robot.png Shft_Ctrl - And created custom content that unveiled the sources of control that surround us https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557557257-88KMF57ZB37DZBOUFRTZ/nytimes-main.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565212594713-EIUSL3OF9Z7Q4DIKGH6X/Untitled+3.png Shft_Ctrl - An experiential NYC pop-up immersed fans into our world, and armed them with the tech tools to fight https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565213560876-2MBIP26VEEONMDOK2X4A/1.DisruptSTORY_MrRobot+Blog+POst+Cover.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565213558264-XBU0TTGZVU74TDXQA9WU/4d89b9b39e8ebbdd13feb0f60b9ae6f7.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565213558849-OGYTH6GT2V3V8T8S8LI6/f-society-mr-robot-story.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565213556173-BY1MUM7V7U3HRSDQK0V9/mr-robot-season-2-evil-corp-atm.jpg Shft_Ctrl https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565219007304-N3EGAP4LRWW9ABRYD14P/Untitled+4.png Shft_Ctrl - During a live Q&A with the cast, we 'hacked' the social live stream and democratized online pre-linear access to the S2 premiere https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1565219307092-OM6BGZXJNYC6Q0HKYSHZ/04.jpeg Shft_Ctrl - The campaign successfully galvanized a generation and incited a frenzy of resistance. A rally against being pwned by those in power. https://www.nataliepidding.com/hondapowersports daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562871959975-LAW9OC7ROFXLLZZM0FV0/179086270.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg Saving The Spirit of Side-By-Side https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg Saving The Spirit of Side-By-Side - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg Saving The Spirit of Side-By-Side https://www.nataliepidding.com/halotop daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562876709038-SA65EVNK5OXI5H3Q291R/ice+cream.png Adding Feel Good Flavor To Feel Bad Moments https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Adding Feel Good Flavor To Feel Bad Moments https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Adding Feel Good Flavor To Feel Bad Moments - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Adding Feel Good Flavor To Feel Bad Moments https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Adding Feel Good Flavor To Feel Bad Moments https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698702-G7I86COZ9OXCHO1OVO07/close-landscape.jpg Adding Feel Good Flavor To Feel Bad Moments https://www.nataliepidding.com/traderjoes daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562878411409-DFGJI0O3858HER0YJCTS/trader-joes-locations-new.jpg Food Discovery is the Spice of Life https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Food Discovery is the Spice of Life https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Food Discovery is the Spice of Life - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Food Discovery is the Spice of Life https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Food Discovery is the Spice of Life https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Food Discovery is the Spice of Life https://www.nataliepidding.com/jaylenosgarage daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562879238267-Y9Z262D7IZCEKW56GFF6/Jay-Leno.jpg Big Cars. Big Characters. Big Chin. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg Big Cars. Big Characters. Big Chin. - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg Big Cars. Big Characters. Big Chin. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg Big Cars. Big Characters. Big Chin. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452641268445-1EZXRIKSUZJGGHHHHBK4/illo-square-head.jpg Big Cars. Big Characters. Big Chin. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg Big Cars. Big Characters. Big Chin. https://www.nataliepidding.com/ihop daily 0.75 2016-03-23 https://images.squarespace-cdn.com/content/v1/5d1e1fad492aad0001c02a31/1562879204023-QX8ZG3UANH1CGWJJZ064/the-oldest-ihop-is-across-the-street-from-the-oldest-big-boy-1512954066.jpg Rising To The Occasion https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Rising To The Occasion - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Rising To The Occasion https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Rising To The Occasion https://www.nataliepidding.com/home daily 1.0 2025-03-25