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Introducing #WrapBattle
Noun
1. A challenge born on TikTok whereby the user proves how many presents they can wrap in 15 seconds… along to an iconic rap track, of course.
2. TO be confused with rap battle…
ROUND 1: THE CHALLENGE - We recruited rap-world royalty to ignite hype and drive downloads to watch the battle in-app
ROUND 2 - THE BATTLE. People flocked to TikTok for what they thought would be the rap battle of the century
ROUND 3 - THE FREE-FOR-ALL. More celeb rappers became wrappers and TikTokers jumped on to instigate, duplicate and iterate on the #WrapBattle trend
Our #WrapBattle stunt reverberated throughout the rap world
…inspiring real-world rumors and rap battles in culture
A TIKTOK BOOM FOR THE AGES. 11.6K earned tweets, 39.2MM earned social impressions, 200+ earned press mentions, 39.4MM #WrapBattle video views, and 60K+ #WrapBattle TikTok UGC creations
...and that's a wrap!